Privacy Policy

Last updated: October 16, 2026

1. Introduction

Wholly Water Farms is a Florida-based urban farm specializing in microgreens, mushrooms, and farm-branded merchandise. We are committed to protecting your privacy and being transparent about how we handle your information.

This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have regarding your information. By using whollywaterfarms.com, you acknowledge that you have read and understood this policy.

2. Information We Collect

We collect information in several ways depending on how you interact with our website.

Contact Form Submissions

When you submit our contact form, we collect your name, email address, phone number (if provided), and the content of your message. This information is used solely to respond to your inquiry.

Newsletter Subscriptions

If you subscribe to our newsletter, we collect your email address. Newsletter sign-up is entirely opt-in and you may unsubscribe at any time.

Store Purchases

When you make a purchase through our farm store, we collect your name, email address, phone number, shipping address, and order details. Payment processing is handled by our third-party payment processor. We do not store payment card data on our servers.

Analytics Data

With your consent, we collect privacy-preserving analytics data including page views, referrer URLs, device type, browser information, and approximate location derived from your IP address. We do not engage in cross-site tracking, and our analytics are designed to understand aggregate usage patterns rather than track individual visitors.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Fulfilling and shipping your orders
  • Responding to your inquiries and support requests
  • Sending newsletters and farm updates (opt-in only)
  • Improving our website, content, and user experience
  • Preventing fraud and ensuring the security of our platform

4. Cookies and Tracking

Our website uses a small number of cookies and browser storage mechanisms to provide essential site functionality and, with your consent, privacy-preserving analytics. When you first visit our site, a cookie consent banner allows you to choose whether to enable optional analytics cookies. Essential cookies required for the site to function properly are always active.

For a complete list of cookies we use and how to manage your preferences, please see our Cookie Policy.

5. Third-Party Services

We work with a print-on-demand fulfillment partner to process and ship physical merchandise orders. When you place an order for merchandise, your shipping details are shared with our fulfillment partner solely for the purpose of delivering your order.

We do not sell, rent, or share your personal data with advertisers, data brokers, or any other third parties for marketing purposes.

6. Data Retention

We retain your data only as long as necessary to fulfill the purposes described in this policy:

  • Contact form submissions: Retained until deleted by an administrator after your inquiry has been resolved.
  • Newsletter subscriptions: Your email address is retained until you unsubscribe.
  • Order information: Retained as required for tax, legal, and accounting compliance purposes.
  • Analytics data: Aggregated and non-personally-identifiable analytics data is retained for up to 2 years.

7. Your Rights Under the GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation:

  • Right of access: You may request a copy of the personal data we hold about you.
  • Right to rectification: You may request that we correct any inaccurate or incomplete data.
  • Right to erasure: You may request that we delete your personal data, subject to legal obligations.
  • Right to restriction: You may request that we restrict the processing of your data in certain circumstances.
  • Right to data portability: You may request a machine-readable copy of the data you have provided to us.
  • Right to object: You may object to the processing of your personal data for certain purposes.

To exercise any of these rights, please contact us at hello@whollywaterfarms.com. We will respond to your request within 30 days.

8. Your Rights Under the CCPA

If you are a California resident, the California Consumer Privacy Act provides you with the following rights:

  • Right to know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
  • Right to delete: You may request that we delete personal information we have collected from you.
  • Right to opt-out of sale: We do not sell your personal information to third parties. No opt-out is necessary because no sale occurs.
  • Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, contact us at hello@whollywaterfarms.com.

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encrypted connections via HTTPS across the entire website
  • Secure server infrastructure with regular security updates
  • Limited access to personal data on a need-to-know basis

While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected data from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at hello@whollywaterfarms.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Wholly Water Farms
Central Florida
Email: hello@whollywaterfarms.com